QlikView provides our management team with a robust application that has quickly become mission-critical for our organization - most of our users are in the application every day," said Bobrin. "Without QlikView, we had no real-time view into sales and construction data. QlikView provides us with instant access to this critical information, and is putting us ahead of the 8-ball by enabling us to improve productivity, as well as our relationships with customers and investors."
Ed Bobrin, Director of Corporate and Home Systems Technology for DeLuca Homes
QlickView Features
- “one version of the truth”
- Find lightning fast answers
- Unlock the power of all your CRM data
- Improve profitability through analysis
QlikView solutions can be deployed in days, users can be trained in minutes, and end users get answers in seconds – not hours.
QlikView was up and running in less than a week, and has delivered everything that was promised. The ability to get both dashboard overview and detail drill down deep into our data is extremely valuable to us. QlikView's Analytical Applications are highly intuitive and complement J.D. Edwards perfectly.
– Pat O´Connell, VP of Operations, York Wallcoverings
Sales and Marketing Solutions
QlikView is a simple, self service tool designed specifically to enable business users. In a matter of hours or days, QlikView puts information at your fingertips and frees you to make quick decisions, giving you the intelligence you need to act – faster.
QlikView can quickly and easily enable you to perform:
Customer Profiling & Segmentation Analysis
QlikView’s capability to easily pull data from diverse systems and databases for integrated visual analysis is a powerful enabler for marketers. Market segments can be defined, analyzed and compared by customers, products, competitive products, pricing, profit margins, geographies, currencies, seasonality and more. This gives companies hard data on which markets to target and, with “what-if” scenarios and predictive analysis, insights into how. Marketers gain the means to clearly identify demand trends and buyer behaviors in different global locations; adjust offerings, pricing and messaging by channel or region; and more easily share quantitative data throughout their enterprise and with business partners.
Research Proves Advanced Customer Analytics and Segmentation Tactics Lead to Higher Revenue and Market Share Growth
In order to maximize top and bottom line revenue growth, organizations must be capable of understanding, anticipating, and reacting to customer behavior. As a result, top performing organizations are turning to segmentation to identify key trends and commonalities among customers across various marketing and sales channels. The increasing competition for high value customers is causing many companies to improve the intimacy and relevancy of marketing messages by incorporating demographic, geographic, psychographic, and behavioral variables in customer segmentation. read more
Marketing Campaign Analysis
QlikView’s integrated data views and instant response to ad hoc queries remove the guesswork from planning, monitoring and adjusting marketing campaigns for optimal outcomes. Fact-based analysis can support or refute various campaign strategies and messaging to ensure selection of a best strategy. After launch, ongoing analysis of campaign results and feedback from campaign participants and target audiences enables marketers to continually refine messaging to improve results. Campaigns can be designed with any number and type of metrics using QlikView analysis to quantify performance and return on investment.
Loyalty Program Analysis
Using the Internet, customers today are empowered to make easy product, service and price comparisons and share opinions online. This in turn increases the importance of basing loyalty programs on actionable customer intelligence. Captured customer information swells in databases from sales and marketing systems, e-commerce and call center applications and loyalty program tracking. QlikView enables companies to integrate and analyze the data in ways never before possible, improving capabilities to keep pace with changing customer needs, improve concepts for customer-valued incentives, respond quickly to “word on the Web” and expand the effectiveness of their loyalty programs.
Agency/Client Partnership
Marketing agencies can operate with a variety of market intelligence and call center databases. QlikView’s capabilities to integrate data from a client’s systems into database analysis and easily share results via web and email substantially strengthen an agency’s client relationships. First, analysis is more relevant for pinpointing a client’s true market performance and challenges to overcome to achieve marketing objectives. Secondly, instead of relying exclusively on the agency’s view of data or asking the agency to perform ad hoc analysis, the client can easily explore data on their own using the agency-provided QlikView analysis. Third, the client can track project/campaign performance and work closer with the agency to optimize results. All helps to build higher levels of trust, partnership and value-added service.
Additionally, QlikView can also facilitate efficient marketing What-If analysis and modeling to help validate strategic decisions and identify future opportunities:
- Value pricing
- Market forecasting
- Marketing mix modeling
- Price sensitivity analysis
- Direct marketing analysis
- Segmentation Analysis
- 7P Optimization
Tired of sifting through stacks of printed reports or munging data from several sources to get to actionable information? Contact us so that we can make your data work for you.
